Every year there is a new Phillips business plan that is built on the same foundation of our mission and vision; summarized simply as:

1. To be the world’s best supplier of manufacturing
2. To create a Phillips Community where we learn to live great lives

While keeping the brand goal and brand strategy in mind as the designing of the next business plan begins, we reach higher and dream bigger. We look back at our triumphs and shortcomings of the previous years to really reflect on the future opportunities of the people and the company. Analyzing market conditions, external threats, and internal weaknesses help to set Phillips up to be the world’s best. Strategic achievements are created for each focus area and pinpoint on topics like profitability, sales, customer satisfaction, market share, and Net Promoter Number (NPN).