What sets Phillips Corporation apart, is the idea of rapid paced continuous improvement. That is, to always be trying something new with a particular objective in mind, assessing how this new thinking and action has gotten us closer to our objective and then rapidly making adjustments to our thinking and actions according to what we learned.

This process of learning from what we change needs to be repeated until our objective is achieved. Once we achieve our objectives, we continually create new objectives and challenges to create never-ending ascensions of competencies. The faster we are able to run this cycle, the faster we improve competencies.