Competency Development Dialogue, or CDD, is the benchmark of our daily dialogues that our Partners have. It tracks growth over time!  These are documented three times a year and touch on different points of growth and reflection.

At Phillips, our roles are defined through our Partner Plan. Partner Plans are our competency development tool. The development of our Partner’s skills is imperative for the growth of them individually and as a team. 

Our investment in competency development is an easy financial justification, as follows. If each of us becomes more competent we are able to provide greater value to the company. All of us providing greater value to the company makes the company more valuable (we create better results). If a Partner becomes more competent, then his/her market value increases while he/she provides greater value to the company, resulting in higher levels of compensation for that Partner. A win/win for everyone!

We learned long ago, the thing that best facilitates competency development, the thing that best causes competency development is being dedicated to a great challenge. That is the purpose of your Partner Plan — to provide you the great challenges needed to develop your skills, your competencies. Partner Plans are simple. It is made up primarily of 3 components:

  1. Your role description
  2. Your comprehensive set of SMARTER performance objectives (including your Breakthrough PO: our single most important performance objective)
  3. Your Dialogue

Simple as 1, 2, 3!

The results of the CDD can be quite transformative as seen below. Here’s what one Partner said when prompted to consider how to improve the legendary value provided by Phillips.

“It’s all about having a can-do attitude and ensuring that our customers (internal and external) know that you have their best interest at heart and you will do whatever is possible to ensure that their needs are met and that they are productive and successful. This means “Honoring Your Word”. Doing what you say you are going to do and when you say you are going to do it. Be consistent, fix your mistakes, establish your customer’s needs and wants, provide special discounts and gifts to show customer loyalty and appreciation. Benefits – Cost = Value.”